Diversity, fair competition, correct information, respect for the environment, prevention of bullying, avoidance of conflicts of interest, combating illegal trade ... are just some of the values we stand for.

Each of our 35.000 employees worldwide adheres to these principles and puts them into practice on a daily basis.

We encourage balanced and rational discussions about tobacco, while respecting the right of everyone, whatever their point of view, to contribute to the debate. We encourage regulators to draw on our expertise when consulting the various stakeholders, as our aim is to provide reliable, substantiated and up-to-date information.

We understand that specific attention needs to be paid to the monitoring of our representation of interests and make every effort to ensure the highest level of transparency.

We fully support the values we promote and the decisions we take. To discover our values in detail, click here.